With a dual degree in Business Administration and Data & Business Analytics, and a passion for football and design, I’ve built my career at the intersection of creativity and strategy. I create products, stories and experiences across analytics, UX/UI and social media, collaborating with startups, professionals and organizations worldwide.
Driblab • Madrid • Oct. 2024 – Present
Data Scientist & Product Designer
Responsible for maintaining and structuring large-scale football databases, developing league prediction models, and designing new performance metrics, including the Global Player Index (GPI). Leading the redesign of Driblab PRO, improving the platform’s usability, interface, and overall client workflow.
Freelance • Remote • Sept 2022 – Present
UXUI Product Designer & Developer
I build products, brands and content that connect with people, working across UX/UI, branding and social media to turn ideas into interfaces, identities into experiences and stories into impact. With over 20+ projects delivered, my work ranges from building brand identities to designing and developing responsive web and mobile platforms.
Delta FC • Madrid • Sept 2025 – Present
Creative Director
I lead the visual identity, branding, and communication strategy of Delta FC, an English-speaking football club based in Madrid. My work focuses on shaping how the club looks, feels, and communicates, from digital content and social media to partnerships and events. The goal is to position Delta as the leading community for English-speaking players and football enthusiasts in Madrid.
IE University Football • Madrid • Sept. 2024 - June 2025
Creative Director & Performance Analyst
Led social media and community management while driving creative strategy and performance analysis. Produced post-match reports with video, stats and tactical insights, and created “The Final Whistle”, a Ballon d’Or-style end-of-year ceremony.
Kin Analytics • Remote • May 2024 – Sept. 2024
Sports Data Intern
Developed custom performance metrics tailored to specific leagues and clients. Conducted performance and set-piece analysis for Brazil CF to support tactical decision-making. Managed data collection, cleaning, and transformation processes, and created visualizations that communicated insights clearly and effectively.
NEORIS • Madrid • June 2023 – Sept. 2023
Data Analytics Intern
Part of the Data Visualization Team, focusing on advanced reporting and interactive dashboards. Work includes building data visualizations in Power BI, performing data cleansing and transformation, and developing dashboards that improve usability and enable faster decision-making for project managers.
Design & Creative
Framer
Figma
Lovable
Adobe Photoshop
Adobe Illustrator
Lightroom
Higgsfield
Meta Suite
CapCut
Notion
Data, AI & Engineering
Python
JavaScript
Vue.js
CSS
Claude Code
Cursor
Vercel
PostgreSQL
Supabase
MS Excel
Power BI
IE University • Madrid • Sept. 2020 – July 2025
Dual Degree in Business Administration & Data and Business Analytics
Completed a dual-track education that combined business administration with data and analytics, covering management, finance, and strategy alongside programming, statistics, and data science.
Sciences Po • Paris • Sept. 2023 – Jan. 2024
Exchange Program
Completed an academic exchange at Sciences Po Paris, focusing on global politics, international relations, and social sciences.
Coderhouse • Remote • Jan. 2023 – Mar. 2023
Product Manager Certificate
Completed a program focused on product strategy, agile methodologies, user research, and roadmap development, with an emphasis on practical, project-based learning
Coderhouse • Remote • Jun. 2022 – Oct. 2022
UXUI Designer Certificate
Completed a program focused on user research, wireframing, prototyping, and interface design for web and mobile. Emphasized usability principles, design systems, and high-fidelity prototyping to create functional and visually consistent digital products.
Spanish
Native Speaker
English
Fluent